One live session, about three hours, then a 60-minute clinic two weeks later. You walk out of the session with the five sentences your organization has been trying to write, drafted live with AI on the call, plus the first pieces of your Field Kit. In between, you test your Lead Line on a real person and bring what happened to the clinic. The founding cohort is fifteen seats, September 2026, $275. After it fills, the next cohort moves to $375. The work and the curriculum stay the same.
What you walk out with
Your Throughline, draft one. A Lead Line that has been tested on a real audience member. The first pieces of your Field Kit, drafted on the call. The vocabulary to keep using it for years. A working artifact in your hands by the time you log off, not a slide deck you'll forget by Friday.
If the timing slips
Reach out before the cohort starts and your seat rolls to the next one at the price you paid. Once the cohort is underway, a recording is available to registered participants who miss the live session for unavoidable reasons.
What happens after you send this
A confirmation email lands in your inbox right away. Within one business day, Vince responds with the cohort dates, the calendar invite, and the payment link. The seat is held while you confirm.
A seat in a fifteen-person cohort, run live by Vince Tardy, who built the methodology: one three-hour session and a 60-minute clinic two weeks later. The Workshop is the practitioner-facing version of the same StoryFoundry framework Rural & Co. runs inside The Position, its four-week brand intensive for organizations. The exercises are the actual exercises. The framework is the actual framework. The only difference is the depth.
About three hours, live. All five elements in order, Origin through Invitation. You pick your Lead Line, draft your first boilerplate live with AI on the call, and leave with an assignment to test that Lead Line on a real audience member.
Two weeks. You take your Lead Line to one real person and notice what their face does. Some lines land immediately. Some come back needing a word changed. Whatever happens becomes the material for the clinic.
Sixty minutes, live, two weeks later. You bring what happened in the field. We sharpen the pieces that came back bruised, and you leave with a Throughline that has been tested, not just written.
Communications leads at healthcare organizations. Executive directors at advocacy groups. Marketing directors at associations. Fundraisers heading into a capital campaign. New hires inheriting a brand that needs to be repointed. The methodology was built inside engagements with Michigan Medicine, Children's Hospital of Philadelphia, UVM Health Network, the American Nurses Association, and the Cystic Fibrosis Foundation. The Workshop is that same methodology, sized for the people who have to run it day to day.
Fifteen seats, $275, September 2026. After this one, the cohort size grows to twenty-five and the price rises to $375. Reserving now locks in the founding rate and the smallest cohort. If the dates do not work for you, the form above will hold your seat for the next available cohort at today's price.