How We Work

Design your own path.

Every engagement is scoped around the outcome you're after. Most organizations start with the Clarity Diagnostic, a scored read that points to the right next step. From there, one of three tracks: The Position when the brand needs rebuilding, Crossroads when that clarity needs to become a platform, or a Wayfinder partnership that compounds month to month.

Who We Work For

We work with a particular kind of organization.

Health-related member organizations: professional associations, state and regional health associations, cooperatives and purchasing networks, and disease foundations and advocacy groups. And the rural health organizations many of them serve: rural hospitals and clinics, federally qualified health centers, State Offices of Rural Health, and AHECs and rural health networks. Everything below is shaped around how those organizations actually work.

The partnership rewards organizations that have worked with an outside partner before and have a leader who can make the call, because the work goes faster once you already know what a good collaboration feels like. Wayfinder runs on a three-month minimum and stays capped at four clients at a time, which keeps the attention real.

Deploying federal or state funds? See how the work fits inside them →

Capabilities

The work behind the work.

Content

Messaging frameworks, editorial direction, content audits, and the systems that make your communications consistent and sustainable over time.

Brand

Brand platforms, positioning, voice and tone, and the strategic foundation your organization's communications build from.

Creative

Campaign development, copywriting, and creative direction that brings the strategy to life in a form your audience can actually feel.

Service Tiers

A diagnosis before any prescription.

Know where you stand

One paid diagnostic that shows you exactly where you stand and recommends the work that fits.

The On-Ramp

The Clarity Diagnostic

A scored read of where you stand.

The usual first step. A scored assessment across the four layers of the Consistency Stack, delivered as a readout you can take straight to your team and a clear recommendation for the work that fits where you are. It's low-risk, and the cleanest way to start. If you go further with us, this is where that conversation begins.

See the Diagnostic →

$2,000

One-time · readout + recommendation

Three ways to work together

Once you know where you stand, pick the track that fits: a fixed brand intensive, a digital platform build, or an ongoing partnership. Each one credits the Diagnostic forward.

Digital

Crossroads

$30K and up

Your brand, built into a platform.


  • Website strategy, audience journeys, and information architecture.
  • A high-fidelity UI design system and responsive, accessibility-informed design.
  • A custom build, performance and SEO foundation, launch, and thirty days of support.
3-month minimum

Partnership

Wayfinder

$5,000 / mo

An ongoing strategic and creative partner.


  • Dedicated senior creative and strategic leadership, aligned to your priorities.
  • Strategy, execution, and change management across brand, digital, and operations.
  • Priced on remit and cadence, never on a weekly hour count.

The partnership track begins with a three-month minimum, and the Diagnostic fee credits forward into any track.

The Engine

Every engagement runs on StoryFoundry

StoryFoundry is the method beneath the work, and the reason it holds up when it gets tested in a board meeting, a staff meeting, or a funder conversation. It is not a separate product you buy. Every engagement reads and repairs the same four layers, which is what lets a four-week intensive and a full platform build speak the same language.

Foundation

What you believe, and who you serve. The convictions the rest of the brand is built on.

Story

What you say. The narrative and the message that carry the work into the world.

Rhythm

How consistently you show up, across every place people meet you.

Signal

How you know it is working. The proof you can point to, beyond opens and likes.

The Diagnostic scores the four layers and tells you which one is losing people. The Position rebuilds them in four weeks. Crossroads builds the platform on top of them. Wayfinder keeps them sharp as you grow. Anyone can sell a brand sprint; the method underneath is the part a competitor cannot copy.

Are you an individual practitioner who wants to run this method yourself, rather than an organization buying an engagement? There's a practitioner track →

How Scoping Works

Every engagement starts with a clear read.

A proposal template can't tell you what you actually need. An honest read can. So most people start with the Clarity Diagnostic, see where they really stand, and let that point to the right next step. Everything after it grows out of a plain conversation about what you're trying to accomplish.

You'll always know what something costs before you commit. We price for the outcome you're after rather than the hours we spend, and the numbers on this page are where most engagements land. When your situation is bigger or more tangled than the usual, we say so, quote it plainly, and walk you through the why. You will never have to brace for a surprise on the invoice.

How Every Engagement Is Delivered

How the work gets made.

Two things sit under every engagement, and they do different jobs. StoryFoundry is how we tell your story: the method we use to find it and rebuild your brand on it. Trailguide is how we do the work: the doctrine that decides where AI belongs and where it doesn't. AI handles the preparation and the synthesis. A person does the judgment, the meaning-making, and the part where we sit down with you. The files we hand over are receipts. The thinking is what you're paying for.